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Google World Social Infrastructure

On November 23, 2012 By Thomas Power

The Google World Social Infrastructure (GWSI) was created by Bob Barker and I in response to a client request to explain the whole Google strategy on one piece of paper. So we tried to do that, and it took us about a month. We talked a great deal about reducing concepts to four basic frames. [...]

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Marketing in the moment – a new skill for all?

On October 2, 2012 By Bob Barker

‘Marketing in the moment’ is my terminology to help remind yourself, when you are in that focused time of reviewing social media or the internet, that when you spot something or feel emotionally affected by something you do something about it ‘in the moment’ . If you leave it on a todo list or think [...]

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It’s all about people – they are the marketing now

On October 2, 2012 By Bob Barker

In reviewing corporate and digital marketing budgets its important to recognise how much people are becoming the marketing programmes and make sure the finance guys understand that before targeting headcount reduction. For a large part of marketing these days we don’t need massive campaign and programme spend any more as the people not only provide [...]

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